Database marketing

• Agencies

  Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers

  There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

• Agencies

  Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior

  A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

• Agencies

  Q&A: New CEO Woolley on Future of the DMA

  Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.

• Agencies

  Customer Experience Data Offers Marketers Deeper Insight

  Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.

• Agencies

  Enterprise Loyalty: Three Principles to Consider

  If you want to implement Enterprise Loyalty into your business, here are three things to consider.

• Agencies

  Managing a Modern Marketing Database

  Modern marketing databases are asked to do much more than they have in years past. Decision Software’s Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.

• Agencies

  Pre-ranking Leads Maximizes Expensive Sales-Staff Efforts

  Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople’s time is money.

• Agencies

  Using Marketing Analytics to Accurately Microtarget B2B leads

  It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.

• Agencies

  GameStop Puts Retail At Heart of Loyalty Program

  Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.

• Agencies

  Data Gives Insight Into Avoiding Shopping Cart Abandonment

  Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.