Database marketing
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Agencies
Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
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Big Marketing Ideas for 2015
It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead.
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Acquisition
Educating Audiences for Lead Generation
Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.
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Agencies
How Data-Driven App Marketing Will Revolutionize User Acquisition
Data is an integral and constant component of any successful app marketing campaign.
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Agencies
4 Ways to Reach Passive and Turned-Off Customers
Those inactive members may be draining precious resources from your loyalty program.
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Agencies
5 Keys to Successful Loyalty Programs
There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.
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Agencies
DMCNY Honors Biegel For Service to Data Industry
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
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Agencies
Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
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Agencies
Curing a Marketing Hangover
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
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Agencies
Selfie Value: The Loyalty Power of Must-Share Moments
Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.
