Database marketing

• Agencies

  Resolve to Have a Better Contact Database in 2013

  No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013

• Agencies

  Direct Marketing South of the Border: Time To Opt In

  Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.

• Agencies

  Data Management Roadmap: 5 Critical Multichannel Milestones

  The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.

• Agencies

  Marketing Budgets Increasing: CMO Council Report

  More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.

• Agencies

  2013 Loyalty Program Management Checklist: Q&A

  Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.

• Agencies

  DM Hiring 2013 Outlook: Data Analysts in Demand

  Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.

• Agencies

  Is Marketing the New Finance?

  A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.

• Agencies

  ROI Metrics Key to Marketing Automation Success

  “If you don’t apply the right processes behind [a marketing automation system], then you’ve bought a very expensive email system,” says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.

• Agencies

  Consumer Wariness for Sharing Data Grows: LoyaltyOne

  Consumers are becoming more hesitant to share personal information with marketers

• Agencies

  CPGs Apply Loyalty-program Analytic Standards to Mass Advertising

  CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.