Database marketing

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  Agencies

  Learn the Latest at B2B LeadsCon

  Check out these interviews with featured B2B LeadsCon presenters.

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  Agencies

  5 Steps to a Successful Online Sweepstakes

  Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

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  Agencies

  Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

  With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

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  Agencies

  B2B Marketing Becomes More Content Driven

  Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

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  Agencies

  Making the Most of Holiday Data Year Round

  Marketers often don’t act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.

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  Agencies

  The Regulated CMO’s Guide to Social CRM Technology

  Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

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  Agencies

  How Marketing Can Deliver Qualified Leads

  The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

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  Agencies

  Content and Data Crucial for Lead Nurturing

  B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

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  Agencies

  5 Ways to Capture Leads Without a Lot of Writing

  Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.

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  Agencies

  8 Ways to Lose a Prospect’s Trust

  (Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]