Database marketing Archives - Page 10 of 40

Study: Marketers Expect Proving ROI to Be Even More Important Next Year

Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

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New Portal Gives Consumers Insight Into What Marketers Know About Them

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.

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‪Data-Driven Marketing Step Two: Tear Down The Silos …

Here are four ways you can break down internal and external silos by priming both the communication and execution channels.

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Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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Generating Customer Feedback With Real Conversations

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.

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What You Need: RFP Marketing Tech Checklist

By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.

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Get Ready for Engagement Scoring: Four Key Steps

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

Can Marketers Nurture Leads by Retargeting Online Ads?

Online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads.

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Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

Half of Marketers Report Enterprise Data Most Underutilized Asset: Survey

Some 50% of marketers agreed that enterprise data is the most underutilized asset in their organization, according to a survey from Terradata.