Data & Analytics
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Agencies
Modern Marketing Health Check: Are You Analytically Inclined?
To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .
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Agencies
How Big Data Can Improve B2B Lead Gen
Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.
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Agencies
Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
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Agencies
Customer Data Management: What Really Matters
How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.
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Agencies
Data Lessons from Brooks Running, IGN and MVMT
Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.
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Agencies
PowerPoint Still A Dominant Data Delivery Method: Report
Agency respondents to a new survey on data delivery methods say they’re still using PowerPoint, despite many clients favoring a shift towards dashboards.
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Agencies
Is Your Data Ready for ABM?
Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that’s the crux of ABM.
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Agencies
Why Clean Marketing Data is Not Just for CIOs
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.
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Data & Analytics
Getting Marketing Data In Sync, in Real-Time
As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.
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Agencies
Brands Take Control of Their Data to Reset Privacy
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
