Data & Analytics Archives - Page 2 of 6

Connecting With the Human Behind the Data

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

Data & Analytics

3 Reasons Marketing Data is the DNA of Engagement

Marketers to realize that humans need data as much as data needs humans. Here’s why.

Data Driven ROI

Stop Acting Like a Helicopter Parent and Improve Your CX

Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.

Data & Analytics

Beyond Stereotypes: Reaching the Next Generation With Data and Context

How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?

Data Driven ROI

Google Analytics: You’re Probably Doing It Wrong

Here are the five steps to creating a successful Google Analytics implementation.

Data & Analytics

Behavioral Analytics Habits to Keep Leads Flowing

Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.

Digital

Solving the Four Key Challenges of Today’s Advertisers

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Data & Analytics

Three Essentials for Better Data in the Age of AI

If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.

Data & Analytics

Siloed Data Stifling B2B Marketing Efforts: Survey

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

Data & Analytics

6 Reasons to Keep Data Clean in 2018

Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.