Customer Retention Archives

How Brands Can Build Trust and Loyalty Through Customer Engagement

It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.

Demand Gen

7 Customer Retention Predictions for 2020

Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.

Acquisition

Customer Retention: The Next Frontier for Today’s CMO

Five tips to boost customer retention.

Data & Analytics

The Mysteries of No Complaints and Customer Retention

A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?

Data & Analytics

Understanding Churn: Why Do Customers Unsubscribe?

While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

Data & Analytics

Maximizing Customer Retention: A Data Fitness Test

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]

Data & Analytics

Leveraging Data to Avoid Customer Churn: A Cautionary Tale

Customer churn has long been a problem for cable companies. Good data management can change that channel.

Acquisition

Cultivating B2B Customer Loyalty

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.