Topic

CRM

  • Agencies

    Steve Cone Weighs In on CRM

    Steve Cone has never been shy about voicing his opinion. And that trait came in handy when we sat down with him to discuss his views on CRM.

  • Agencies

    Lawson Streamlines Its Tech Support

    Lawson Software has built a global business by providing clients with open-architecture software systems. But its technical support needed technical help. Surveys showed that client satisfaction had sunk to 85%, several percentage points lower than it should have been.

  • Agencies

    Peppers and Rogers Answer the CRM Cynic

    As much as we respect and admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made in his recent critique of our new book, “Return on Customer: Creating Maximum Value From Your Scarcest Resource (“The CRM Cynic: Don and Martha ROC and Roll,” The CRM Loop, July 28, 2005).

  • Agencies

    CompUSA’s New Loyalty Program Engages SO/HO Customers

    CompUSA may have a cure for triskaidekaphobia—fear of the number 13—at least among small office/home office (SO/HO) owners.

  • Agencies

    Rock Solid: Tips on Loyalty Marketing

    The best way to build a successful program is to create a solid financial model that can measure projected return on investment before launch.

  • Agencies

    Data Debris

    Online IT buyers place heavy value on objective Web content when making their buying decisions, according to a survey from the CMO Council and KnowledgeStorm.

  • Agencies

    CompUSA’s new loyalty program engages SO/HO customers

    Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent.

  • Agencies

    Online Ads to Crack $10 Billion in 2005

    Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.

  • Agencies

    RedEnvelope Offers Something New—Content

    RedEnvelope tried something new when it launched Inside The Box, an e-mail newsletter, in August. Veering from the obvious, the multi-channel marketer decided to focus not on products but on advice.

  • Agencies

    Infiniti Dealer uses E-zines to Keep Customers Informed

    Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.