CRM

• Agencies

  Rock Solid

  WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the

• Agencies

  A B-to-B Delivery Checklist

  B-to-B marketers don’t get any respect. Their postal mail has for years been blocked in corporate mailrooms. And now they find that their e-mail isn’t getting through, according to Elaine O’Gorman, vice president of marketing for Silverpop.

• Agencies

  Hotel Chain’s E-Zines Are B-to-B and B-to-C

  When Fairmont Hotels & Resorts launched its e-mail newsletters four years ago, it didn’t aim them only at guests. The chain uses two of its four e-zines to serve businesses.

• Agencies

  Direct Mail Vendor Uses E-Zine to Inform Clients

  How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.

• Agencies

  Why Text-Only E-Zines are Hot

  Text-only e-zines are not as elaborate as their HTML counterparts, nor are they perceived by marketers as glamorous, but they may indeed suit your purposes very well

• Agencies

  Text or HTML? Make Sure Your Subscribers Have a Choice

  According to a 2004 report by Jupiter Research, nearly 60% of e-mail users have the ability to receive HTML e-mails. Such e-mails earn twice the response of text e-mails—an impressive feat! Take advantage of this opportunity, but still give your subscribers a choice.

• Agencies

  The Clock is Ticking on Microsoft Deadline

  As Microsoft’s November deadline for e-mailers to authenticate messages sent through its servers draws nearer, pressure is mounting on e-zine publishers and other e-mailers to take action.

• Agencies

  Getting Emotional: Why Segmentation Doesn’t Cut It

  The simple purpose of market segmentation is to discover meaningful differences among a target audience. Unfortunately, most efforts at segmenting markets net vague categories cut up into artificial statistical markers.

• Agencies

  Loyalty Marketing Helps Best Buy Evolve Around Core Consumers

  By scanning Reward Zone cards at the point of sale, Best Buy has collected purchase data and demographic research to help build a new customer-centric model and define its most profitable consumer segments.

• Agencies

  Online Shoppers Shrug Off Gap Shutdown

  After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.