CRM
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Data Driven ROI
Some Comprehensive E-Mail Metrics
Once you get comfortable with the basic key metrics, like open and click-through rates, you are ready to go more in depth. Here are two additional metrics. Dig into them, and you will have a much more thorough sense of the success of your program.
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Data Driven ROI
Consumers Increasingly Unwilling to Trade Information for Loyalty Benefits: Study
Only 77.2% of consumers described themselves as long-term loyal customers, compared to 83,8% last year, according to What Drives Customers?, a NRF Foundation study.
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Data Driven ROI
Analysis Cited as the Top Data Headache
Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areaas, according to a new survey by Alterian.
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Data Driven ROI
Survey Shows Lag in Privacy Understanding
U.S. marketers are hardly world leaders when it comes to the privacy issue. In a new survey by Alterian, 22% of all U.S. responders admitted that they do “not have a full understanding” of data legislation and best practices.
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Data Driven ROI
Online Service Ratings Slip During Holiday Season
Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished.
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Data Driven ROI
Less is More in Loyalty Programs
In approaching loyalty programs, too many companies think that they have to be all things to all customers. As a result they design programs that are either too expensive, or offer inadequate rewards.
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Data Driven ROI
Online Service Ratings Slip During Holiday Season
Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished. According to a study of online shoppers, only one
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Data Driven ROI
The Case for Blogging
Most advertising, marketing and public relations professionals know a blog—short for Weblog—when they see one. But many are skeptical about actually using this relatively new self-publishing platform.
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Data Driven ROI
When Should You Send Your E-Zine? Any Old Time
When do people read your e-mail newsletter? It depends. They can read it either at home or at work. And the time of day doesn’t matter.
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Data Driven ROI
Support Your E-Zine With Surveys
Here’s something that always bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.