CRM
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Agencies
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Agencies
Using Data to Give Experiences and Engagement Context
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
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Agencies
Why Modern Marketers Need More Than Visitor Analytics
In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.
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Agencies
BrandSnap Analyzes Value of Social Engagement
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
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Agencies
New DMA Study Examines Impact of Data on Economy
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
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Agencies
The Myth of the Data Scientist and the Reality of Data Analysis
The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.
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Agencies
Targeted Email Helps Freshpair Engage a Variety of Audiences
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
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Agencies
Personalization vs. Customization: How Marketers Can Deliver What Consumers Want
Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?
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Agencies
Generating Customer Feedback With Real Conversations
Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.
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Agencies
CVS Shortens Receipts, Adds Savings to Loyalty Cards
CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.
