CRM
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Data Driven ROI
AOL Leaves Tech Support Out of the Loop
(Magilla Marketing) AOL subscribers reportedly weren
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Data Driven ROI
From Good to Great: Best Practices in Analytics
What does it take to produce great analytics? Some would say it’s all about the right data, tools and techniques. But let’s assume that you have all that. What do you do then?
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Data Driven ROI
The Enterprise Story—Measuring What Matters
Turnberry Isle Resort, Florida, 1996. The mood at the Enterprise Rent-A-Car senior management retreat should have been festive. But the opening presentation at the meeting hit a sobering note. Customer-satisfaction scores were flatlining.
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Data Driven ROI
The Long View: Why E-Mail Metrics Are Different
Are you in the process of moving some of your direct mail dollars to e-mail? Here’s a tip: the metrics are different.
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Data Driven ROI
Retail ROI: Fuel Costs Hurt, Training Costs Help
Look for employee training and inventory and supply management systems to appear high on corporate wish lists this holiday season: These two investments deliver the highest returns, according to a survey of retailers.
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Data Driven ROI
Survey Sheds Light on Employee Rewards ROI
While firms acknowledge that employee rewards—
like health benefits, training programs, and paid leave—are a cost of doing business, few are able to quantifiably gauge the impact of those rewards. -
Data Driven ROI
ROI Buffet
Executive coaching yields ROI nearly six times its cost, according to a new study from consultancy N2growth.
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Data Driven ROI
Placing Sure Bets on Customer Knowledge
Yes, traditional mass-marketing tactics are alive and well. At the same time, to help compensate for audience fragmentation and boost their house advantage, smart companies are infusing more customer knowledge into their marketing decisions.
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Data Driven ROI
Marketing Performance Management: The Case for Customer Experience Management
Customer relationship management (CRM) attempts to pull together a sense of reality in brand, relationships, and loyalty. But CRM requires a massive investment and organizational change to adopt more and more robust technology and processes.
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Data Driven ROI
COLLOQUY Corner: The Yin and Yang of Loyalty Marketing
Once you’ve decided to collect and use customer data in your marketing efforts, how do you encourage customers to raise their hands and ask to be identified through your program?