CRM
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Data Driven ROI
Quest for ROI Drives Media Spending: Veronis Suhler Stevenson
Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was “far less than expected” or “less than expected”, up from the 11.3% in 2005.
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Data Driven ROI
CEOs Question ROI of Incentives
Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was “far less than expected” or “less than expected”, up from the 11.3% in 2005.
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Data Driven ROI
ATG Buys Telesales Technology Firm eStara
Art Technology Group (ATG) Inc. will acquire eStara in a cash and stock transaction valued at around $48 million.
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Data Driven ROI
How to Send an E-mail Newsletter Your Customers Will Love
The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.
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Data Driven ROI
Boom Times Ahead for Electronic Content: Forecast Study
In 1927’s “The Jazz Singer,” Al Jolson addressed movie audiences and uttered the famous line “Wait a minute, wait a minute. You ain’t heard nothin’ yet!” While the line was introducing a musical number in the film, it has been linked with the first full-length Hollywood “talkie” – a movie with a spoken audio soundtrack. It’s a line that could also be applied to online content delivery.
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Data Driven ROI
E-Zine Program Helps PTC’s resellers Connect
“You never call, you never write.” Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.
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Data Driven ROI
Social Networks: or, How to Win on Friendster and Influence People
Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri’s Pampers, perhaps.)
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Data Driven ROI
COLLOQUY Corner: Building Loyalty, Building a Database
Over the previous months, we’ve talked a lot about how to effectively recognize and reward best customers through the targeted application of bonus offers. Before you can recognize and reward customers, however, you must first know who they are.
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Data Driven ROI
Three Trends That Will Transform Your Loyalty Strategy
As we look into the future of loyalty-marketing innovation, three major trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics
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Data Driven ROI
Analytics in Perspective: Keep It Simple and Relevant
You may not have been able to carry on your toothpaste or drinks on your last flight, but many tried out sudoku puzzles or helped the person next to them work the solutions.