CRM
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Data Driven ROI
ZIP+4 + 2 = ZIP+6
How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.
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Data Driven ROI
Rainbow Rewards Goes West
Last year Rainbow Rewards, a loyalty plan designed to boost local businesses in Denver, increased enrollment 150 times
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Data Driven ROI
Evaluating Web-Generated Names
(Multichannel Merchant) Traditional catalog-oriented direct marketers have always been suspicious of customers acquired via the Internet. “They are not loyal,” some reasoned.
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Data Driven ROI
Loyalty Library: The 10-Year Customer
Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.
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Data Driven ROI
Actionable Analytics: Some Advanced Applications
Building and maintaining a world-class actionable analytics program requires ongoing commitment of financial and other resources.
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Data Driven ROI
Real Lifetime Value: UTango Awards Buying—and Fidelity
Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So feels one West Coast businessman who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.
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Data Driven ROI
AIG Opens Bilingual Call Center for Insurance Customers
Insurance giant American International Group Inc. (AIG) has opened a bilingual customer service call center in Houston.
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Data Driven ROI
COLLOQUY Corner: Redemption Equals Loyalty
As we continue our monthly survey of Loyalty 101, it’s important to pause for a moment to discuss the most enjoyable aspect of loyalty program design: redemptions. After all, the privilege of redeeming for rewards is the reason your customers join your program in the first place.
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Data Driven ROI
PacificNet, Bellsystem24 Form Joint CRM Company
PacificNet Inc. and Japan-based Bellsystem24 have joined forces to set up customer relationship management consulting services in Shanghai.
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Data Driven ROI
Marketing: Investment Advisor to the Business
Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom