CRM
-
Data Driven ROI
Before You Buy
Let us go now, you and I, to a fantasy realm where marketers have blank purchase-authorization slips in their hands. Vendor Guru has outlined five pre-purchase
-
Data Driven ROI
Alaska Airlines Names Navin Mithel Managing Director of CRM
Navin Mithel has joined Alaska Airlines as managing director of customer relationship management.
-
Data Driven ROI
Merkle Picks Chris Crayner For SVP, Customer Management Strategy Position
Database agency Merkle has hired Chris Crayner to serve as senior VP of customer management strategy.
-
Data Driven ROI
Revenue, Income Up For Salesforce.com
CRM services and data management firm Salesforce.com generated $263.1 million in revenue during its second quarter, a jump from the $176.6 million it realized in second quarter 2007.
-
Data Driven ROI
Bad Connections
What do customers want when they reach a call center? Courteous American reps who can solve their problems. And there’s little room for error, judging
-
Digital
Why Not Have It All?
For a price or a click today’s consumer can have it all. At the Chicago Association of Direct Marketing’s recent IMX08 event, Yankelovich Inc. president
-
Data Driven ROI
For Your Eyes Only
Not surprisingly, DMers’ and privacy professionals’ opinions about data security differ, according to a recent study of e-mail marketing practices and
-
Digital
Shelf Help
Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in
-
Data Driven ROI
Webloyalty Acquires Loyalty Ventures’ Incentive Networks
Webloyalty.com has acquired Loyalty Ventures Incentive Networks, a firm that develops private-label customer loyalty operations for e-commerce merchants.
-
Data Driven ROI
The Sweet Spot
Some people can never get enough chocolate. But that doesn’t mean they’ll order it from a catalog especially one that arrives too often at certain times