CRM

• Agencies

  Four Ways E-mail Marketers Can Boost Customer Relationships

  At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order

• Agencies

  How to Choose High-Performing Mailing Lists

  If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an

• Agencies

  Online Shopping Satisfaction Lags 2007’s Level

  Since Thanksgiving, online customer satisfaction has lagged last year

• Agencies

  In a Down Economy, Go Big or Partner Up

  The natural corporate reaction in the current economic environment is to hunker down and tighten up. Read why this may be the time to join marketing forces with non-competing properties so you all can survive

• Agencies

  Andrew Mitchell, Dennis Armbruster Join LoyaltyOne

  Dennis Armbruster and Andrew Mitchell have joined LoyaltyOne, a loyalty marketing services provider.

• Agencies

  Fred Waugh Takes VP of Alliances Position at Convio

  Fred Waugh has assumed the newly created position of vice president of alliances at CRM firm Convio

• Agencies

  How to Boost Your CRM End-User Adoption Rates

  Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.

• Agencies

  The Incredible Shrinking Database: Direct’s annual CRM/Database Survey

  The money isn’t there anymore.That’s the overwhelming message from Direct’s annual database practices survey.DMers are spending less, on everything from

• Agencies

  Rich Maradik Takes CMO Role At Gaylord Entertainment

  Rich Maradik, currently senior vice president and chief information officer at Gaylord Entertainment, will add the title and responsibility of CMO to his portfolio.

• Agencies

  Poor Service, Not Price, Creates Customer Churn: Study

  While the Web has made comparison shopping easier, marketers should focus on the service they offer to customers at least as much