Dennis Armbruster and Andrew Mitchell have joined LoyaltyOne, a loyalty marketing services provider. LoyaltyOne was formerly known as Alliance Data Loyalty Services.
Armbruster has taken the position of managing partner of LoyaltyONe Consulting. His responsibilities include developing loyalty marketing strategies for companies throughout North America. He had previously served as VP of customer loyalty and CRM at Carlson Marketing Worldwide.
Mitchell will generate opportunities with current and prospective business partners across North America, specifically in the areas of loyalty coalition and partnership development.
Prior to joining the LoyaltyOne executive team, he held a senior position with RBC Royal Bank, Canada’s largest financial institution, where he oversaw the design, launch and record-breaking growth of the RBC Rewards program.
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