CRM
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Data Driven ROI
Getting Control is Many Marketers Biggest Operational Challenge
Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.
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Data Driven ROI
Analytics Help San Jose Mercury News Pull in the Right Readers
Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they’re getting rarer all the time, much like print editions of papers
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Data Driven ROI
Bank Customers Not Confident In Institutions: Survey
Banks need to invest in hand-holding, according to a new survey: Only 9% of customers in Europe and the U.S. have confidence in financial institutions
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Data Driven ROI
Godiva Sweetens the Pot for Fans with New Loyalty Club
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
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Data Driven ROI
Behavioral Ad Firm NebuAd Fades to Black
Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up.
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Data Driven ROI
Merkle Acquires CognitiveData
Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.
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Data Driven ROI
ComScore Names Nguyen VP of Sales for SE Asia
ComScore Inc. has named Joe Nguyen as vice president of sales for Southeast Asia.
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Data Driven ROI
SugarCRM Names GM for China Operations
SugarCRM has appointed Yun-Ping Hsu general manager of its China operations.
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Data Driven ROI
Rewards Firm’s Fortunes Reflect Diners’ Shifts
Want proof that consumers who eat out are moving
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Data Driven ROI
Oracle To Acquire Hardware Maker Sun Microsystems
Oracle Corp. will acquire Sun Microsystems Inc. for $9.50 per share in cash. The deal values Sun at roughly $7.4 billion, or $5.6 billion when Sun