CRM Archives - Page 40 of 123

To Engage High-Potential Customers, Focus on their Behavior

Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,

Agencies

In Telemarketing, Don’t Forget the Human Touch

A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called

Agencies

Bank Customers Not Confident In Institutions: Survey

Banks need to invest in hand-holding, according to a new survey: Only 9% of customers in Europe and the U.S. have confidence in financial institutions

Agencies

Godiva Sweetens the Pot for Fans with New Loyalty Club

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.

Agencies

Behavioral Ad Firm NebuAd Fades to Black

Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up.

Agencies

Merkle Acquires CognitiveData

Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.

Agencies