CRM

• Agencies

  Loyalty Program Providers Maritz And Affinity Team Up

  Point-of-sale loyalty program provider Maritz Real-Time Rewards has teamed up with Affinity Solutions, a relationship marketing program provider. The two firms will jointly offer a point-of-purchase relationship marketing program for US credit and debit card issuers and retailers.

• Agencies

  Borders Names Dan Angus VP of Customer Loyalty

  Borders Group, Inc. has appointed Dan Angus VP of customer loyalty.

• Agencies

  Dydacomp to Use Stonefield Query System

  Dydacomp, a direct marketing systems provider, has signed an agreement with Stonefield Software Inc. to agreement to use its business intelligence reporting system.

• Agencies

  Groupe Aeroplan Acquires Carlson Marketing

  Carlson Marketing Worldwide has been acquired by Groupe Aeroplan Inc., a loyalty management company based in Canada.

• Agencies

  Banks Promoting More Rewards: Mintel

  In the first three quarters of 2009, nearly a third of banks (31%) were offering rewards via direct mail for checking customers, compared to just 13% in 2007, according to new analysis from Mintel Comperemedia.

• Agencies

  Raising the Stakes

  Of the five million people in Foxwoods Resort and Casino’s data warehouse, four million hold the property’s Dream Card. A new data initiative will help

• Agencies

  Meet the New Consumer

  In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

• Agencies

  Automation, Ho!

  Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times

• Agencies

  Computer Services Joins With RewardsNow In Bank Loyalty Programs

  Computer Services, Inc. has inked a partnership with RewardsNow, Inc.

• Agencies

  Surveys Help Toshiba Connect With Customer Needs

  Consumers waiting in line for their flu shots—and the docs with the needles—aren’t the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.