CRM

• Agencies

  Making Models Work for You

  As I looked through the daily updates from NextMark and Standard Rate and Data Service (SRDS), I realized there really are no new transactional based, direct mail-sourced lists coming to the market. This has been the case for a while now. It’s no surprise given the economy and the fact no one is jumping into new business ventures. Further hampering our mail efforts is the fact universes have shrunk over the past two years, so marketers have had to dig deeper (and to less profitable lists) to reach desired mail goals.

• Agencies

  Finance Industry Loyalty Scheme Provider Gets Cash Infusion

  RewardsNow has finalized a $7.5 million investment from Edison Venture Fund.

• Agencies

  Recency Modeling a Beautiful Thing for Discount Beauty Center

  Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.

• Agencies

  Take Targeting Beyond Basic Reporting

  Marketing has also evolved, and what constituted “state-of-the-art” communication a few decades ago, and even a few years ago, has changed radically, particularly in the art of targeting. But, unlike journalists, our questions have changed, and the relationships between questions and answers have become increasingly more significant.

• Agencies

  Loyalty 360 To Offer LoyaltyOne, Epsilon Thought Leadership

  The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer

• Agencies

  Real Family Values: Take a New Look at the Data Ties that Bind

  Marketers need to rethink the way they consider the total value associated with families. Historically, we’ve always approached things at an individual or a household level. And the reason was straightforward. That was typically the best level of …

• Agencies

  When Building Loyalty: Think Like a Gamer

  An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes

• Agencies

  The Chieftains

  QUESTION: MARKETERS TODAY HAVE A WEALTH OF DATA AT THEIR FINGERTIPS MAYBE TOO MUCH. DOES HAVING ACCESS TO SO MANY METRICS HELP SHARPEN YOUR STRATEGY,

• Agencies

  Media Planning: Necessary But Insufficient

  The advertising world spends approximately $5 billion annually on media buying and planning. And while that is a necessary component of marketing success,

• Agencies

  Averaging Americans

  Marketing modelers who use U.S. Census data better make sure their slide rules are properly oiled: This year marks the first in 70 that the Census Bureau