CRM
-
Data Driven ROI
Harte-Hanks Buys Information Arts Ltd.
Harte-Hanks Inc. has bought Information Arts Ltd, a U.K.-based database marketing services company, for an undisclosed sum.
-
Data Driven ROI
Think Like a CIO: Use Technology to Improve Brand Loyalty
Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.
-
Data Driven ROI
IBM to Acquire Unica for $480 Million
IBM will acquire Unica, a marketing software developer, for about $480 million.
-
Data Driven ROI
Data Services Inc. Names Bridges to International Post
Data Services Inc., a database marketing services company, has named Mark bridges senior director, international sales and business development.
-
Data Driven ROI
Colloquy Names Sullivan Partner
Colloquy, a loyalty education and research firm, has named Jim Sullivan a partner.
-
Data Driven ROI
Good Marketing Execution Happens at All Touchpoints
In many marketing efforts, execution is often where the plans fall apart and the real victories and defeats emerge.
-
Data Driven ROI
Credit Card Helps Intercontinental Check in With Top Travelers
Chase Card Services and the InterContinental Hotels Group used direct feedback from their frequent travelers to design a new credit card product, the
-
Data Driven ROI
You’ve got Data, So Use It: Why You Need to Go Beyond Traditional DM
According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces
-
Data Driven ROI
Full Coverage: Integrating Social, Direct and Mass Media Insures Success for SBLI
When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance
-
Data Driven ROI
Fixing Loyalty: How Brands Are Shaking Up Rewards Programs
In a sense, loyalty programs have nothing to prove. Since the first S&H Green Stamp was handed out in 1896, customers have been drawn to the notion of