CRM

• Agencies

  Digital Technologies That Help Build Consumer Loyalty: Study

  In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

• Agencies

  Epsilon’s Raiche Tackles Challenges, Opportunities In Healthcare Marketing

  By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.

• Agencies

  Room at the Inn

  La Quinta is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels. It is also in the business of making sure

• Agencies

  Stepping Out: Data helps Spring-Green Lawn Care eliminate two-step sales process

  The lawn-care industry’s traditional prospecting methods might kindly be deemed convoluted. A potential supplier calls a lead and requests the opportunity

• Agencies

  A Marketing Segmentation Primer, “Seinfeld” Style

  Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on “Seinfeld” could have applied to marketing the Bro.

• Agencies

  JetBlue’s Relaunched Loyalty Program Takes Flight

  Sometimes a thank you just isn’t enough.

  This was the case with the first iteration of TrueBlue, JetBlue Airways’ customer rewards scheme. “It was supposed to be a thank you program,” Dave Canty, the airlines’ director of loyalty marketing and partnerships told attendees at the Colloquy Loyalty Summit.

  The program’s limitations, however, didn’t leave its participants with a sense of gratitude.

• Agencies

  Relevancy, Loyalty’s Third R, Key To Future Success

  Loyalty marketers are rarely accused of being slow off the mark, and the rate at which they have innately grasped two of the three Rs of loyalty marketing – reward, recognition, relevance –supports this.

  Take rewards. Marketers are long accustomed to giving tangible thanks – airline tickets, extra groceries and so forth – to their customers who change their behavior and offer insights into what they value. And recognition has been offered in the form of special access to events or information, or upgrades when inventory allows.

  The key to cutting through the clutter – and what will separate the truly genius loyalty marketers from the merely smart – is creating engagement by demonstrating they know who they are and what they care about. In short, by being relevant.

• Agencies

  Colloquy’s Loyalty Awards Laud Citi, Godiva, Hyatt, RecycleBank and U.S. Bank

  Citi, Godiva, Hyatt, RecycleBank and U.S. Bank shared honors at the inaugural Colloquy Loyalty Awards.

  The awards recognize transformative, consumer-focused loyalty initiatives in five categories.

• Agencies

  Looking Ahead At The Consumer Of 2030

  The very idea of a loyalty program assumes that customers will stick around for a while. While few marketers, save perhaps for mortgage lenders, are considering what customers will be like 20 years down the road, there are trends today which will shape the business environment of tomorrow, according to Kelly Hlavinka, managing partner at Colloquy.

  Such predictions come with caveats. Short-range disruptive trends are harder to predict, so accept that Hlavinka won

• Agencies

  Alterian Acquires Social Media Analytics Firm Intrepid

  Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.