CRM
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Digital
Retargeting Outperformed General Sites in 2011
Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.
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Digital
How Web Tags Can Help You See What’s Really Working on Your Site and in PPC
Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.
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Data Driven ROI
Red Rose Stirs Sharing with Ecard Valentine Promotion
Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.
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Acquisition
Facebook IPO Will Draw Attention To Social Media Data Practices
Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.
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Data & Analytics
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.
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Digital
Integrated Marketing Boosts NC Symphony Ticket Sales
A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.