CRM Archives - Page 17 of 123

Political Ad Dollars Haven’t Followed Voters Online

This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360’s Andy Slater.

Agencies

New Express Loyalty Program Expands Beyond Credit Card Holders

Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don’t actually own that branded credit card.

Agencies

Marketers Continue to Give Loyalty Efforts Short Shrift

A new study from Acxiom and Loyalty 360 highlights the disconnect between loyalty marketing’s value and its practice among marketers.

Agencies

Using Web Data to Improve Your Retail Storefront

For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

Agencies

Synonym-Aided Search Boosts Guess’s Website Performance

Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.

Agencies

Reward Program Aggregators Offer Challenges, Opportunities for Loyalty Program Operators

Loyalty aggregators offer consumers a chance to mass-manage the programs in which they participate. But are they good for loyalty program operators?

Agencies

Paypal’s Slogan Gives Pause — and Merchants Lose

Paypal’s slogan sets off the flight instinct in at least one reptilian consumer’s brain.

Agencies

Protection Through the Web and Apps

In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.