CRM

• Agencies

  Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior

  A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

• Agencies

  Customer Experience Data Offers Marketers Deeper Insight

  Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.

• Agencies

  Enterprise Loyalty: Three Principles to Consider

  If you want to implement Enterprise Loyalty into your business, here are three things to consider.

• Agencies

  Web Analysis Proves Big Businesses are Viable for Avery Office Products

  Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

• Agencies

  GameStop Puts Retail At Heart of Loyalty Program

  Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.

• Agencies

  Data Gives Insight Into Avoiding Shopping Cart Abandonment

  Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.

• Agencies

  Using Big Data to Create More Efficient Email Marketing Campaigns

  More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.

• Agencies

  Denny’s “Always Open” Casual Chat Spots Drag, Don’t Sell Food

  A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.

• Agencies

  Loyalty Program Not Up to Snuff? Marketers May be the Problem.

  In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?

• Agencies

  Value, Visibility, Voice Are Keys to Loyalty Program Connections

  Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty — value, visibility and voice.