CRM
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Data Driven ROI
2013 Loyalty Program Management Checklist: Q&A
Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.
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Data Driven ROI
Is Marketing the New Finance?
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.
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Data Driven ROI
In Two Months, Walgreens Gets 28 Million Loyalty Members
Walgreens debuts its first loyalty program, Balance Rewards.
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Data & Analytics
ROI Metrics Key to Marketing Automation Success
“If you don’t apply the right processes behind [a marketing automation system], then you’ve bought a very expensive email system,” says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.
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Data Driven ROI
Mattel Uses Web to Boost Retail Sales and Bond with Collectors
A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.
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Data Driven ROI
Consumer Wariness for Sharing Data Grows: LoyaltyOne
Consumers are becoming more hesitant to share personal information with marketers
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Data Driven ROI
CPGs Apply Loyalty-program Analytic Standards to Mass Advertising
CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.
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Data & Analytics
Website Usability Testing Boosts Profitability
Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.
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Acquisition
Local Social Networking in Play for Sears Hometown Stores
In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.
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Data Driven ROI
Stop Measuring Customer Satisfaction and Start Understanding It
Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the “ultimate question” approach to measuring customer satisfaction.