CRM

• Agencies

  2013 Loyalty Program Management Checklist: Q&A

  Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.

• Agencies

  Is Marketing the New Finance?

  A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.

• Agencies

  In Two Months, Walgreens Gets 28 Million Loyalty Members

  Walgreens debuts its first loyalty program, Balance Rewards.

• Agencies

  ROI Metrics Key to Marketing Automation Success

  “If you don’t apply the right processes behind [a marketing automation system], then you’ve bought a very expensive email system,” says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.

• Agencies

  Mattel Uses Web to Boost Retail Sales and Bond with Collectors

  A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

• Agencies

  Consumer Wariness for Sharing Data Grows: LoyaltyOne

  Consumers are becoming more hesitant to share personal information with marketers

• Agencies

  CPGs Apply Loyalty-program Analytic Standards to Mass Advertising

  CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

• Agencies

  Website Usability Testing Boosts Profitability

  Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

• Agencies

  Local Social Networking in Play for Sears Hometown Stores

  In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.

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  Agencies

  Stop Measuring Customer Satisfaction and Start Understanding It

  Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the “ultimate question” approach to measuring customer satisfaction.