CRM
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Data Driven ROI
Live from NCDM: Roche, Fulcrum Take Database Excellence Gold
Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche
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Data Driven ROI
Live From NCDM: Lifetime Builds Loyalty With Newsletters
Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters
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Data Driven ROI
Live from NCDM: The Case for Consumer-Centricism
What looked on paper like an $18 million profit for Chase’s Group Sales program was actually an $18 million loss for the entire company. But the loss
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Data Driven ROI
Live from NCDM: Winners and Losers in the Loyalty Game
Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would “drive
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Data Driven ROI
Direct From the Consumer: Patience Is a Profit Center
In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with
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Data Driven ROI
Laying a Firm Foundation
You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.
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Data Driven ROI
How to Solve the CRM Puzzle
Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson
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Data Driven ROI
Getting Close to Proximity
My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius
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Data Driven ROI
Brown & Williamson Invests in CRM
Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management
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Data Driven ROI
Collectible DATA
Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps