CRM
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Agencies
Live from NCDM: Roche, Fulcrum Take Database Excellence Gold
Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche
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Agencies
Live From NCDM: Lifetime Builds Loyalty With Newsletters
Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters
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Agencies
Live from NCDM: Winners and Losers in the Loyalty Game
Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would “drive
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Agencies
Live from NCDM: The Case for Consumer-Centricism
What looked on paper like an $18 million profit for Chase’s Group Sales program was actually an $18 million loss for the entire company. But the loss
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Agencies
Direct From the Consumer: Patience Is a Profit Center
In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with
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Agencies
Laying a Firm Foundation
You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.
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Agencies
How to Solve the CRM Puzzle
Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson
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Agencies
Brown & Williamson Invests in CRM
Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management
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Agencies
Getting Close to Proximity
My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius
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Agencies
Collectible DATA
Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps