CRM

• Agencies

  BORN AGAIN

  Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing

• Agencies

  Customer Segmentation: Problems, Solutions

  Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

• Agencies

  Popular Tastes

  The two initial incarnations of Banco Popular de Puerto Rico’s loyalty program might be characterized as a couple of successful shambles. Both Premia

• Agencies

  The Joys of Remailing

  When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

• Agencies

  Policy Change

  THEY MAY BE ON THE OTHER SIDE OF THE WORLD, but Liberty Group, a South African financial services company, faces a problem all too familiar to U.S. firms

• Agencies

  Database Brain Drain

  Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

• Agencies

  The Ring of Truth

  Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,

• Agencies

  Microsoft Builds Sales With Data Warehouse

  Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

• Agencies

  Make It Your MISSION

  Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone’s minds these days. And if it isn’t, it

• Agencies

  Live From NCDM: AARP Targets Hispanic Seniors

  AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP’s 130 million direct mail solicitations