CRM
-
Agencies
A Database for Bacchus
The Skalli family hopes that its 20% to 30% growth mandate will have American wine drinkers seeing red specifically, the Cabernet Sauvignons or Merlots
-
Agencies
Expounding on Expanding
What do marketers want from their customer relationship management service vendors limited, but best-of-breed offerings, or one-stop shops? To a certain
-
Agencies
Direct.com: Beyond Data Collection
If the first step in online marketing’s adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony
-
Agencies
Consumers Naive About Web Data
Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,
-
Agencies
Customer Relationship Management: Breaking Down the Fourth Wall
In the theater, the fourth wall is an invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when they
-
Agencies
Kraft Builds Database With Opt-in Program
Kraft Foods had a problem only a couple of years ago: the flatline growth that affected most packaged goods marketers. But the proposed solution a permission-based
-
Agencies
Long Time Gone
Think marketers are in it for the long haul? Think again, unless the definition of long haul has come to mean next quarter. According to Direct’s annual
-
Agencies
ROI of CRM is a Secondary Concern at Best: Study
Only 6% of executives overseeing customer relationship management programs have set specific return on investment goals for the early stages of the projects,
-
Agencies
How Consumer Attitudes Can Make or Break a DM Campaign
The biggest challenge in building a brand’s appeal isn’t how to attract consumers for whom brandings have no cachet; that answer is obvious. Instead,
-
Agencies
BORN AGAIN
Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing