CRM

• Agencies

  KnowledgeBase Marketing Taps Arthur Hughes

  Arthur Hughes, a noted data-base consultant, has joined KnowledgeBase Marketing as vice president and solutions architect. He will provide consulting

• Agencies

  The Value of Lifetime Value

  Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing

• Agencies

  Beef DMers Sidestep Mad Cow Fallout

  If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

• Agencies

  The Buzz About Hiving

  Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,

• Agencies

  Reichheld RECONSIDERS

  Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

• Agencies

  Reichheld RECONSIDERS

  Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

• Agencies

  Bloomingdale’s Goes for the Best

  In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

• Agencies

  SNOW BUSINESS

  There are some factors of resort management that Intrawest Corp. just can’t control. Take the weather, for example. Fresh powder can’t be guaranteed for

• Agencies

  Visible Means of Support

  In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

• Agencies

  Another CRM Saab Story

  Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the