CRM
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Agencies
This Year’s Model
Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with
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Agencies
Live From AD:TECH Chicago: Consumer Attention is the New Currency
Cutting through the information clutter and facilitating customer relationships is vital to effectively marketing your brand in the new “attention economy.”
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Agencies
Data on DEMAND
The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said
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Agencies
Connect With the Customer and Know Your ROI
Forget eating bugs, running obstacle courses and forming alliances. To be a catalog survivor you need to increase profitability, decrease back orders
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Agencies
Game, Set, Match-back
Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed
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Agencies
the Case for an INTEGR TED DATAB SE
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But
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Agencies
That’s Entertainment (and Art)
The History Channel’s e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E
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Agencies
Live From the Gartner CRM Summit: Auto Group Tunes Up Its Engine
Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,
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Agencies
Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment
Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true: