CRM
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Agencies
The Key Metric: Clicks to Opens
How wonderful. Your unsubscribe rate is miniscule. Your open rates are high. Your e-zine is doing great, right?
Think again. These metrics are meaningless in telling you if you have a successful newsletter.
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Agencies
Five Ways to Beef Up Your Employee E-Newsletter
Most employee e-newsletters get a bad rap, for good reason. They’re mostly bad.
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Agencies
Myths About B-to-B E-Mail
When it comes to e-mail, yesterday’s best practices often are today’s conventional wisdom. Take scheduling. One piece of channel doctrine states that Tuesdays and Thursdays are the best days for sending e-mail newsletters or blasts.
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Agencies
Before You Create a Seasonal Campaign, Answer These Questions
A multichannel, multiple-impression marketing approach—a seasonal marketing campaign, if you will–is far more effective than the traditional “one off” promotions that are conceived and executed in a vacuum. This is particularly true in complex environments such as when direct channels interact with brick-and-mortar retail, or in b-to-b
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Agencies
Tips for Successful Online Research
It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies. They’re comparatively easy to manage, and they can often be created inhouse with software that constructs the survey as well as calculates the results
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Agencies
Getting Personal Drives Sales at Xerox
Xerox Corp. found a way to use small car to get big results. But while the chance to win a Mini Cooper auto in a sweepstakes no doubt was a key factor in the success of Xerox’s Igen3 campaign last summer, so was the company’s decision to create a personalized Website
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Agencies
Case History: Museum of Modern Art Has E-zines for Everyone
The Museum of Modern Art has 100,000 works of art–and 52,000 e-mail newsletter subscribers.
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Agencies
FTC Rule Would Help Ad-Supported E-Zines
The FTC has decided that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter’s Can-Spam compliance.