CRM Archives - Page 110 of 123

Data Debris

Phishing attacks, which grew at a rate of 28% last year, are eroding consumer confidence in e-mail. A new Gartner survey found that more than 80% of online consumers distrust e-mail from companies they don’t know.

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The CRM Cynic: Anarchy in the Air

Airlines don’t put straw on the floor like streetcar owners once did, but they are just as bad. Flying is a hellish experience.

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Case History: Traveling Smart with Smarter Living Newsletters

Travel tends to take the first cut when expenses are being reeled in. But not for readers of Smarter Living Inc.’s tip-packed e-mail newsletters.

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Case History: Arizona Uses E-Zine to Pave Way for Road

This is the story of how an e-mail newsletter helped facilitate a great public work.

It started when the Arizona Department of Transportation (ADOT) suggested a four-lane highway to enhance safety and mobility on State Route 179, a state-designated scenic road in Sedona.

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The One-Word Secret of E-Zine Success: Testing

Want to make sure your e-zine is going to be read?

Heed the ancient wisdom of direct mailers, and test.

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E-Zine Tips and Teasers

The best place for your e-zine signups may not be on your home page.

That’s just one of the ‘takeaways’ we coaxed out of Paul Smith, editor of Newsletter on Newsletters, following the NEPA conference in Washington, DC this month.

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How to Handle Unsubscribes

Don’t take it personally when someone requests to no longer receive your newsletter. This request to unsubscribe is not a rejection of your company. It may not even be a rejection of your e-mail.

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