CRM
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Agencies
Huggies Has Pregnancy Covered
Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make
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Agencies
Chella Chases Abandoned Carts
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.
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Agencies
Family Values: Internal Marketing and CRM
Thinking of buying a new CRM system? Save your money until you know that your staff is behind you. And how do you do that? Through internal marketing.
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Agencies
Welcome to The CRM Loop
Many pundits discuss closing the CRM loop or keeping employees in the loop. Others talk about the information loop, or closing the analytics loop. So guess what we decided to call our new e-mail newsletter on CRM?
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Agencies
Database Investment Flattens Out
Don’t expect a big jump in database investment this year. That’s one of the main findings of Direct magazine’s 2005 database marketing survey.
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Agencies
In the Loop: An Interview with Scotiabank’s Steve Mackey
You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.
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Agencies
Case History: Jaguar Pursues Car Buyers
The Jaguar gets its name from yaguara, a South American word meaning “the animal that kills in a single bound.”
Jaguar the vehicle manufacturer is more patient. Its next-sale efforts start up to a year ahead of purchase or leasing. -
Agencies
Are Indian Telereps the Victims of Racism?
Indian call center reps can’t take it any more. They are quitting over the abuse they get from British and American customers.
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Agencies
Asking Why: How to Do Online Surveys
Although CRM solutions help shed light on questions such as who, what, when, where and how much, they’re can’t offer insight into the “why” of the relationship. Online surveys can help answer that question.