CRM

• Agencies

  Fruit of the Vine for Sale Online

  WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape

• Agencies

  A Measure of Satisfaction

  What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

• Agencies

  Pfaltzgraff Sets a Custom Table

  TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest

• Agencies

  Family Values: Internal Marketing and CRM

  Thinking of buying a new CRM system? Save your money until you know that your staff is behind you. And how do you do that? Through internal marketing.

• Agencies

  Welcome to The CRM Loop

  Many pundits discuss closing the CRM loop or keeping employees in the loop. Others talk about the information loop, or closing the analytics loop. So guess what we decided to call our new e-mail newsletter on CRM?

• Agencies

  Database Investment Flattens Out

  Don’t expect a big jump in database investment this year. That’s one of the main findings of Direct magazine’s 2005 database marketing survey.

• Agencies

  In the Loop: An Interview with Scotiabank’s Steve Mackey

  You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.

• Agencies

  Case History: Jaguar Pursues Car Buyers

  The Jaguar gets its name from yaguara, a South American word meaning “the animal that kills in a single bound.”
  Jaguar the vehicle manufacturer is more patient. Its next-sale efforts start up to a year ahead of purchase or leasing.

• Agencies

  Are Indian Telereps the Victims of Racism?

  Indian call center reps can’t take it any more. They are quitting over the abuse they get from British and American customers.

• Agencies

  Asking Why: How to Do Online Surveys

  Although CRM solutions help shed light on questions such as who, what, when, where and how much, they’re can’t offer insight into the “why” of the relationship. Online surveys can help answer that question.