Topic

CRM

  • Huggies Has Pregnancy Covered

    Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make

  • Ask Why?

    THESE DAYS BUSINESS owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection.

  • Chella Chases Abandoned Carts

    Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.

  • Family Values: Internal Marketing and CRM

    Thinking of buying a new CRM system? Save your money until you know that your staff is behind you. And how do you do that? Through internal marketing.

  • Welcome to The CRM Loop

    Many pundits discuss closing the CRM loop or keeping employees in the loop. Others talk about the information loop, or closing the analytics loop. So guess what we decided to call our new e-mail newsletter on CRM?

  • Database Investment Flattens Out

    Don’t expect a big jump in database investment this year. That’s one of the main findings of Direct magazine’s 2005 database marketing survey.

  • In the Loop: An Interview with Scotiabank’s Steve Mackey

    You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.

  • Case History: Jaguar Pursues Car Buyers

    The Jaguar gets its name from yaguara, a South American word meaning “the animal that kills in a single bound.”
    Jaguar the vehicle manufacturer is more patient. Its next-sale efforts start up to a year ahead of purchase or leasing.

  • Are Indian Telereps the Victims of Racism?

    Indian call center reps can’t take it any more. They are quitting over the abuse they get from British and American customers.

  • Asking Why: How to Do Online Surveys

    Although CRM solutions help shed light on questions such as who, what, when, where and how much, they’re can’t offer insight into the “why” of the relationship. Online surveys can help answer that question.