CRM Archives - Page 107 of 123

Case History: QWest Goes Solo with Multi-Channel Upgrade

Pundits say that multi-channel marketing requires enterprise-wide solutions. But QWest started with only one channel, telemarketing, when it implemented a new lead management system three years ago.

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Web Sites Boost Customer loyalty

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure of Web success?

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How Hotels Kill Business Traveler Loyalty with Overcharges

USA Today’s Gary Stoller writes that “business travelers may be overpaying for their hotel rooms by a half-billion dollars a year, the result of mistakes in billing.” Hard to believe? Yes, but there it is, in two separate studies.

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Generation Y is Goes Shopping

Generation Y, those folks born between 1981 and 2001, have long had a unique identity as purchase influencers for high-ticket items, such as vehicles and vacations. Now the group is coming into its own as a spending force.

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Data Debris

Senior marketers executives may want accountability in their advertising. But they don’t feel that they know how to get it. Those are among the findings of a new survey by Marketing Management Analytics, the Association of National Advertisers and Forrester Research.

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Lessons From Yahoo in Database Marketing

Granted, it was an out-and-out sales pitch for Yahoo. But Usama Fayyad, chief data officer for the online giant, awed database professionals with the statistics he presented this week.

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Letters to the Editor

Someone with an Indian accent answers the phone, and says, “Thank you for calling SBC DSL service, my name is Joe, how can I help you?” Now I have many friends and associates in this country of Indian descent and I have NEVER met one named Joe, Tom, Bill or Ted.

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