CRM
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Agencies
Case History: Microsoft Buddies Up for Internal Marketing Effort
Hey, buddy. Microsoft has developed a program to facilitate one-on-one relationships between Microsoft employees and independent software vendors.
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Agencies
The CRM Cynic: Don and Martha ROC and Roll
The dynamic duo of one-to-one is back with another book. Just as Don Peppers and Martha Rogers invented a philosophy, now they have come up with a metric to go with it: Return on Customer, or ROC.
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Agencies
Letters to the Editor
Re: Lessons from Yahoo on Database Marketing
Interesting article. Of course, you (and Mr. Fayyad) dangle that big carrot that represents the mainly untapped consideration phase of the buying cycle, but don’t speculate about what marketers might be doing to effectively target these consumers. -
Agencies
E-Zine Mailers Urged to Comply with Sender ID
The clock is ticking. E-Zine mailers have until November to comply with Sender ID, the e-mail authentication platform now being rolled into Microsoft’s Hotmail system.
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Agencies
Case History: Expedition News Draws Small But Influential Audience
Most of us don’t plan to scale Mount Everest or spend a month trekking through the barren ice covered North Pole. But for those who do, there’s Expedition News, a monthly e-newsletter covering expeditions, research projects and newsworthy adventures.
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Agencies
Case History: Firm Props Up Its Business with E-Mail Newsletter
Unless you’re a florist, photographer, caterer or interior designer, you probably don’t think much about prop columns.
But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas. -
Agencies
Chella’s New E-Zine is a Thing of Beauty
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded. And now it has a monthly e-zine.
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Agencies
How to Write E-Zine Teaser Copy—Ten Tips
As far as we know, there are no courses in the University of Iowa writing program on how to write story teasers for an e-mail newsletter. But it’s an art that should be studied.
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Agencies
An Eight-Point Checklist for Building Your List
Want to build your e-zine list? All the Here’s some quick tips on how:
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Agencies
Are Online Comparison Shoppers Influenced by Brand?
Do online shoppers ignore brand value when comparison shopping? Some do and some doing, according to Dr. Usama Fayyad, chief data officer of Yahoo