CRM Archives - Page 104 of 123

The CRM Cynic: It Takes a Country

We’ve heard about internal marketing. We’ve heard about getting affiliates on board. But how do you get an entire country to support your brand? That question was raised during an exchange about CRM in the Cayman Islands.

Data Driven ROI

Letters to the Editor

Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in “CRM” technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.

Data Driven ROI

Case History: Celestial Seasonings Brews An E-Zine

Can an e-newsletter be viewed as a detriment by loyal customers? That was the question Celestial Seasonings struggled with when it considered launching an e-zine for its popular tea.

Data Driven ROI

Case History: Embry-Riddle E-Zines Take Readers Back to School

Everyone knows that it’s hard to get through to college students. But not for Embry-Riddle Aeronautical University. The school, which has campuses in Daytona Beach, FL and Prescott, AZ, is using e-newsletters to get information out to students, prospective students, parents and others interested in the institution.

Data Driven ROI

Will Teens Spurn E-Zines?

Although a new study shows that teenagers prefer instant messaging and less e-mail correspondence, there’s no reason to scrap e-mail newsletters just yet.

But email newsletters will have to evolve to serve younger readers.

Data Driven ROI

The Blame Game: Return Path’s E-Mail Metrics Troubleshooter

Let’s say you have one of the best e-zines on the market. (Who doesn’t?) There’s only one problem: Nobody is opening it.Who’s to blame? It’s those pesky newsletter writers, right? Maybe not.

Data Driven ROI

Tips on How Not to Lose Readers (and Customers)

Want to hold on to your e-zine readers? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who was leading firms like IBM through what he called consensual marketing long before Seth Godin came on the scene.

Data Driven ROI