Creative

• Agencies

  Social, Search and Strategic Planning Level the Playing Field for Small Businesses

  Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

• Agencies

  Marketers Say Poorly Focused Content Impedes Lead Generation

  That marketing departments and sales staffs have their differences shouldn’t come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.

• Agencies

  Emails We Love: UK Round-Up With Boden, H&M and Jigsaw

  This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.

• Agencies

  Tailored Content Boosts Conversion in Lead-Generation Cycles

  Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

• Agencies

  Secrets of Successful Subscription Commerce

  Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here’s six ways to help you deliver high-value to customers.

• Agencies

  Need a Better Facebook Ad? Show a Cat

  Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.

• Agencies

  The Best of the Best: Four Game Changing Ideas from IMA Winners

  All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

• Agencies

  Marketing Valentine’s Day to the Procrastinator

  Are you part of the one percent that waits until February 14 to begin shopping for Valentine’s Day? You’re not alone.

• Agencies

  Postcards Boost Car Repair Shop Sales by 30%

  Knoxville, TN garage First Choice Automotive has boosted its sales by about 30% in the past couple of years thanks to locally targeted postcard mailings.

• Agencies

  IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media

  In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?