Creative

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  Agencies

  Content Marketing Tips for Non-Publishers

  Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

• Agencies

  Direct Mail: Still a Bargain for Marketers

  Many marketers forget that direct mail’s success boils down to creative, timing, the offer and data.

• Agencies

  Shifting Your Brand to an Omnichannel Perspective

  Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.

• Agencies

  Emails We Love: Chili’s Gets Personalization Right

  Chili’s gets targeting right, with a personalized email that hits all the right notes.

• Agencies

  Emails We Don’t Love: ProFlowers Gets Too Personal

  Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.

• Agencies

  A Bit of Personal Correspondence from the Granthams—and WGBH

  A handwritten note from Boston PBS station WGBH catches our eye, with a “Downton Abbey” worthy sense of timing and propriety.

• Agencies

  Direct Mail Watch: Hey CBLDF, Where’s Your Website?

  The Comic Book Legal Defense put out a great mailer this holiday season, but one essential call to action was missing.

• Agencies

  Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

  Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.

• Agencies

  Emails We Love: Pre-Black Friday Special

  It’s beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here’s a round-up of what some retailers sent, including Orvis, Hot Topic and Sears.

• Agencies

  Make Mail Part of Your 2013 Integrated Marketing Plan

  Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.