Creative
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Direct Mail in the Digital Communication Era
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.
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What’s Your B2B Story?
In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.
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Q&A: The Power of Money & Color: Symbols in Marketing
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
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Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.
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The Best Ways to Reach Gen Y Email Subscribers
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
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Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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5 Tips for Capitalizing on the Short Holiday Shopping Season
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.
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Creating a Narrative Through Agile Marketing
Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
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Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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Builder Proves the Value of Social Media for Lead Gen
Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.
