Content Marketing
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Digital
A CMO’s Guide to Hiring Freelance Writers
Here are some tips for working well with freelancers to get marketing content that will engage your readers.
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Digital
Using the Buyer’s Journey to Evaluate Content Marketing Success
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.
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Digital
Putting B2B Content Marketing into Context
Creating connective pathways and creating context can help amplify the power of your BB content marketing strategies.
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Demand Gen
The Essential Role of B2B Content Marketing
Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.
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Demand Gen
The Huge Opportunity B2B Content Marketers May Be Missing
Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.
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Digital
Key Questions about SEO to Ask Before Buying a New CMS
SEO is a key consideration when purchasing a new content management system. Here’s some key questions you should ask before investing.
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Data & Analytics
The Need for Deeper Content Marketing Metrics
Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
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Digital
Content Marketing: 5 Things CMOs Need to Know
More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.
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Demand Gen
Aligning Content Marketing and Personas
Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.
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Acquisition
Google Exec on 4 Best Practices for Content Marketing
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.