Content Marketing
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Video Marketing
Inside Randstad’s User-Generated Video Plan
User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.
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Profiles & Campaigns
Nasdaq Creates a Content “Dream Factory”
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
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Technology
Mapping Content to All Points in the Customer Journey
While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.
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Digital
13 Tips for Creating More Useful B2B Content
There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.
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Digital
Tips for Great Webinars in 2018
Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?
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Demand Gen
B2B Content Marketing Success Improves: Survey
Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.
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Acquisition
10 Tips for Creating B2B Copy that Connects
Do your words really capture prospects’ attention? a
At B2B Connect to Convert this week, Nancy Harhut shared a
key ideas for better B2B copy writing in a content master class. -
Digital
Ways to Optimize Content Marketing for Ecommerce
As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.
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Data Driven ROI
Marketing Automation Helps Prezi Improve Content Marketing
Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.
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Acquisition
Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.