Content Marketing Archives - Page 35 of 40

7 Simple Steps to Successful Social Media Promotions

In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.

Agencies

Visa Memory Mapper Lets Users Build and Share Vacation Memories

As the peak travel season gets underway, Visa is working to show that it should be traveler’s preferred payment method. Visa has introduced a new tool on its Facebook page called Memory Mapper, the free app uses Google Maps satellite technology and cardholders’ own photos, videos, captions and selected music to produce a unique, visual keepsake of their travels. The promotion calls for users to, not only use the tool to create a keepsakes for themselves, but to spread word about the tool virally by sharing the keepsake with family and friends.

Agencies

Bud Casts Huge Net Across Social in Latest “Bud United” Casting Call

It was about a year ago when the opening games of the World Cup kicked off in Johannesburg, South Africa, and seven-time “Official Beer,” Budweiser, debuted a global marketing campaign of unprecedented scale called “Bud United: Bud House.” The promotion drew 4,000 applications from people who hoped to live, eat and sleep the World Cup as Bud filmed their lives and produced a number of shows for its YouTube channel. Now a similar casting call can be heard pinging around the world for Bud’s latest iteration of “Bud United” called “The Big Time.” This time, the brand is offering fans unprecedented access to live their dreams in very active ways through Bud’s sponsorships of its various entertainment, lifestyle and sports properties.

Agencies

Mountain Dew Loyalists Win Return of Favored Flavors

This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion.

Agencies

As the Competition Heats Up, Group Buying Platforms Work on Loyalty

Now that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants.

Agencies

Miracle Whip Asks Consumers to Take Sides

Miracle Whip’s video/ sampling campaign uses stars like Pauly D to nudge the public into trying the brand for themselves

Agencies

Levi’s Curve ID Builds Buzz with Authentic Blogger Voices

Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.

Digital

How to Tell If Your Ecommerce Video Is Driving ROI

Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion

Agencies

Frito-Lay Thanks Fans for Record “Likes” after NYC Live Event

A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.

Social

Nescafé’s Path from Soft Launch to Walmart to Facebook

It was 2008 when Nescafé launched the coffee system, Dolce Gusto, amid a competitive category of already established single-serve coffee makers. After monitoring early sales in specialty retail stores sales looked good and a full roll out took place. With all marketing and selling systems in place, it was time to open a Facebook page.