Content Marketing
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Agencies
Ben & Jerry’s Mixes Sweets & Tweets
At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.
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Social
7-Eleven Zynga Promotion
In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%
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Agencies
Monster.com Success Stories
With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love
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Email
Specialized Bicycles Rides Social, Email to Improved Customer Service
A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.
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Agencies
Uni-ball Leaves Broadcast Behind for Social, Retail Campaigns
Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national retail promotion. -
Social
NASCAR Makes a Pit Stop at Car Town
NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.
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Social
How to Get People Talking about Your Brand
Talkable brands do not rely on expensive traditional advertising to drive sales. Instead, they tap into the inexpensive conversational power of customers as their primary advertising vehicle
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Agencies
The Character of Mexican Men Pave the Way for Tecate Branding
Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion.
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Agencies
Corona CMO Talks Social and Mobile Marketing: Q&A
If you don’t know where your beach is, real or imagined, Corona will help you find it. It’s latest program, “Find Your Beach,” uses social and mobile to encourage people to dream up their own beach setting as opposed to just enjoying the tranquil beach images Corona has conjured up for years.