Content Marketing
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Agencies
Monster.com Success Stories
With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love
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Email
Specialized Bicycles Rides Social, Email to Improved Customer Service
A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.
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Agencies
Uni-ball Leaves Broadcast Behind for Social, Retail Campaigns
Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national retail promotion. -
Social
NASCAR Makes a Pit Stop at Car Town
NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.
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Social
How to Get People Talking about Your Brand
Talkable brands do not rely on expensive traditional advertising to drive sales. Instead, they tap into the inexpensive conversational power of customers as their primary advertising vehicle
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Agencies
The Character of Mexican Men Pave the Way for Tecate Branding
Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion.
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Agencies
Corona CMO Talks Social and Mobile Marketing: Q&A
If you don’t know where your beach is, real or imagined, Corona will help you find it. It’s latest program, “Find Your Beach,” uses social and mobile to encourage people to dream up their own beach setting as opposed to just enjoying the tranquil beach images Corona has conjured up for years.
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Social
Giveaways are Mainstays for Banana Boat Promo
The Banana Boat brand is using branded giveaways as reminders this summer, not only to protect your skin from the sun, but that the best way to do that would be by slathering Banana Boat sun screen up and down your body. The promotion, “101 Days of Summer,” appears on the Banana Boat Facebook page and will give away, you guessed it, 101 daily prizes.
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Agencies
Corona Creates a “Beach Mindset”
We’ve all seen the images. A couple relaxing on a sandy beach in some balmy tropical destination, icy bottles of Corona topped with a lime resting on a table between the two. It’s that image that the brand wants consumers to draw upon and imagine themselves partaking in this summer as it begins the second phase of its “Find Your Beach” campaign.