Content Marketing

• Agencies

  Coke Capitalizes on Second Screen Media, Polar Bears for Super Bowl

  In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.

• Agencies

  4 Tips for Integrating Inserts and Social Media

  There are many ways businesses can use inserts to add balance and reach to their online marketing programs

• Agencies

  Macy’s Expands “Go Red” Promotions in Ninth Year

  For the ninth consecutive year, Macy

• Agencies

  IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media

  In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

• Agencies

  SOPA: What’s Bad for the Internet is Bad for Marketers

  When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

• Agencies

  Best Practices for B2B Marketers Using Facebook

  Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.

• Agencies

  New Citi App Lets Loyalty Members Pool Points Through Social Networks

  New Citi App Lets Loyalty Members Pool Points Through Social Networks

• Agencies

  Betty Crocker Hits Sweet Spot with How-to Cake Videos

  Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods’ Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids’ birthday suggestions and now dominate the cake demo space.

• Agencies

  Beyond Facebook: 3 Innovative Promotions Using Other Platforms

  When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

• Agencies

  Big Idea Skintimate: 2011 IMA Award Winner

  2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie