Content Marketing

• Agencies

  White Castle UGC Contest, Mobile App Call Out to “Craver Nation”

  White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

• Agencies

  Twitter Helps Sell an Undiscovered Wine Region

  A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

• Agencies

  Brands Race to Make their Events More Interactive Online

  Brands use social media to measure event activation and amplify the message.

• Agencies

  Visa Attempts Olympic Gold in Social Media: Q&A

  Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa

• Digital

  The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

  Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.

• Agencies

  Sauza Pulls a Leaf from the Old Spice Video Playbook

  Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.

• Agencies

  Brands Test Google+ with Local Marketing Pilots

  Asking a few simple questions can get your brand headed in the right direction when it comes to Google+.

• Agencies

  Denny’s “Always Open” Casual Chat Spots Drag, Don’t Sell Food

  A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.

• Social

  Some PR Campaigns Go to the Dogs… or the Bugs

  Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?

• Agencies

  Hertz Coupon Value Increases with Facebook Shares

  Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.