Content Marketing
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Agencies
Twitter Helps Sell an Undiscovered Wine Region
A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.
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Agencies
Brands Race to Make their Events More Interactive Online
Brands use social media to measure event activation and amplify the message.
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Agencies
Visa Attempts Olympic Gold in Social Media: Q&A
Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa
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Digital
The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.
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Agencies
Sauza Pulls a Leaf from the Old Spice Video Playbook
Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.
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Agencies
Brands Test Google+ with Local Marketing Pilots
Asking a few simple questions can get your brand headed in the right direction when it comes to Google+.
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Agencies
Denny’s “Always Open” Casual Chat Spots Drag, Don’t Sell Food
A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.
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Social
Some PR Campaigns Go to the Dogs… or the Bugs
Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?
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Agencies
Hertz Coupon Value Increases with Facebook Shares
Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.