Content Marketing

• Agencies

  Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A

  Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

• Social

  Social Media Helps TradeStation Prospect for Investors

  TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.

• Social

  Bloggers Help Change Perception of Crocs Footwear

  Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.

• Agencies

  Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce

  Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

• Agencies

  Q&A: Reaching Ethnic Groups via Social Media

  Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl

• Agencies

  How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane

  Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

• Social

  Amex Links Spending to Farmville Rewards

  American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.

• Agencies

  Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study

  Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

• Agencies

  Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior

  A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

• Agencies

  White Castle UGC Contest, Mobile App Call Out to “Craver Nation”

  White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.