Content Marketing
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Social
How to Identify Influencers
Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.
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Social
5 Ways CPG Brands Can Use Pinterest
CPG brands are struggling to make Pinterest work for them. Here’s some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.
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Agencies
Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign
Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.
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Agencies
How to Make Your Online Contest Cheater-Proof
Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.
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Agencies
Lyris One Addresses The Age of Exploding Data
Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.
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Agencies
2012 PRO Award Winner: Team Detroit for Ford
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.
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Agencies
Local Social Networking in Play for Sears Hometown Stores
In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.
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Agencies
Consumers Are Thinking Omnichannel—And Brands Should Too
Customers don’t distinguish their experiences with a brand by a particular channel. Marketers need to catch up, and make their customer data accessible to every touchpoint a customer comes in contact with throughout the enterprise.
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Agencies
Wunderman’s Pearson Gives an Agency Angle on Data, Social, Mobile: Q&A
Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.