Content Marketing Archives - Page 16 of 40

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.

Social

30 tips to help marketers increase fans and followers through content sharing.

Digital

Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

Social

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

Digital

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.