Content Marketing
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Agencies
Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.
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Agencies
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Agencies
Keen Reaches Wide Audience With Hybrid Marketing Strategy
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
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Social
A Bucket Load of Tips to Promote Content Sharing
30 tips to help marketers increase fans and followers through content sharing.
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Digital
Unconventional Marketing Gets Attention for Charities
Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.
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Agencies
Socializing Data – The Marketing Game Changer
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
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Agencies
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Agencies
How Chrysler’s Francois Scored Marketing Gold In Will Ferrell
The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.
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Social
What You Should Really Measure in B2B Social
B2B social marketing is measurable. It does deliver results—if you know what to look for and where.
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Digital
Online Video: What You Need to Know
When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.